What goes into creating a new line of cooling and heating products? We spoke to Brian Steckroth, Oxbox Portfolio Leader, to get his insights.
Q: What was the spark for Trane creating the Oxbox brand?
A: I think the easiest way to describe it comes down to Ingersoll Rand’s theme at the recent International Builders’ Show in Las Vegas, “Comfort Solutions for Every Home.” With Trane and American Standard, we’ve been covering the needs for premium and mid-grade HVAC solutions comprehensively for decades. Adding Oxbox gives homeowners, builders, and property managers and owners an option carrying the Trane name that fits comfortably within tighter budgets. Not all customers want or need all the bells and whistles—they just want something that creates warm air or cold air at a fair price.
Q: So, what’s “in the box”?
A: Although the Oxbox brand itself is new, the components inside the units have been field-tested for over 5 years. We know that this is a rugged, proven solution that works, even under the toughest conditions. And although durability is key, Oxbox also delivers quiet, energy-efficient performance, too.
Q: How important is the Trane endorsement?
A: In particular, I think homebuilders and dealers are going to love Oxbox, since it gets them—and their customers—the Trane name. For property managers, it’s about the confidence they can hit their budget while keeping their residents happy and having fewer issues with down calls and repairs. Not only is Trane the most recognized brand in the industry, it brings with it the assurance that the support, warranty, and value are there. In a competitive market, that’s huge.
Q: You’ve come up with a new type of warranty for this product. What was the thought process behind that change?
A: We didn’t want the usual warranty with a bunch of asterisks and limitations. The reality is that only a small percentage of people actually register their warranties, so we decided that a “no registration required” policy would make sense as well as making it easy. The coverage is excellent, getting people through year 1 with the option for a unit replacement if any of the main components fail (compressor, coil, or heat exchanger), 5 years for standard parts, and 7 years for the compressor. But I believe one of the most compelling aspects is that it’s warranted to the home, not the homeowner. That’s a big benefit when someone goes to sell. We also wanted to give as much coverage as we could, so a homeowner has the option of dating the warranty to the day of sale. In other words, they’re not losing time if they buy a house that’s been vacant for a few months.
Q: What’s the timeline on availability?
A: We’re launching this spring with a great lineup of air conditioners, heat pumps, air handlers, furnaces, packaged units, and indoor air coils. Over the course of 2019 and 2020, we’ll be adding new units to those lines.